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Amboseli Serena Safari Lodge takes Silver spot at the African Responsible Tourism Awards 2017

Amboseli Serena Safari Lodge takes Silver spot at the African Responsible Tourism Awards 2017

A documentary showcasing Amboseli Serena Safari Lodge’s initiative on best partnership for
poverty reduction was announced as the Silver winner of the African Responsible Tourism Awards
2017 at a ceremony held at the Cape Town International Conference Centre South Africa, on 20th
April 2017.


Click here to watch Youtube video.


In a special ceremony held during the ongoing World Travel Market Africa 2017 exhibition in Cape Town South
Africa, Serena Hotels took the Silver position of Best partnership for poverty reduction from a selection of finalists
gathered from around Africa, with its best partnership for poverty reduction initiative that The United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development recalling the potential of tourism to advance the 17 Sustainable Development Goals (SDGs) In this International Year of Sustainable Tourism for Development the industry needs to recognise the positive impacts that businesses in the tourism sector have on peoples’ livelihoods and well-being. The International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector than can contribute effectively to the SDGs.

Speaking before a packed audience of over 100 tourism professionals, media, ministers and officials, Heidi van der
Watt, managing director of Better Tourism Africa pinpointed what makes the Award winners the leaders in
responsible tourism in Africa:

“Our winners have a vision that extends beyond the commercial – linking business success with the wellbeing of local communities and the longevity of their environments. They want to make profits with principles, communicate balance sheets alongside beliefs, and won’t undermine passion in the pursuit of professionalism. They are resilient, determined, humanizing advocates for their destinations. They are the future of tourism in Africa".

Judges reasons' for Amboseli Serena Safari Lodge’s initiative winning: A partnership with Amboseli Serena Safari Lodge, International Labour Organisation, African Pro-Poor Tourism Development Centre, and Tech for Trade has given a new lease on life for the women of Kimana’s Women’s Group. This group of HIV+ infected and socially affected small scale women farmers has become the main supplier of fresh vegetables and herbs to the lodge.

Ownership of their own land, working capital to bridge credit periods and strengthened business skills and quality
assurance ensure consistency and quality of supply, and have won the women additional clients. Serena Hotels plan
to replicate this supply chain model in the Tsavo and Mara regions in where the hotel group has safari lodges as well.
This will expand the empowering benefits of long-run income, food security and improved health and nutrition to
more households. Read more ......

  • Amboseli Serena Safari Lodge takes Silver spot at the African Responsible Tourism Awards 2017

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