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NEW HALLMARKS OF EXCELLENCE FOR SERENA HOTELS IN THE ECOTOURISM ARENA

Serena Hotels are pleased to announce that Serena Beach Resort & Spa, Mombasa has for the first time attained the Gold Level Eco-rating Certification after an assessment carried out by Ecotourism Kenya and the Eco-rating Technical Committee. This is the third Serena Unit in Kenya to be Eco-rated. Through a vigorous re-assessment, Sweetwaters Serena Camp has for its second consecutive year retained its Gold level Eco-rating certification and last year Lake Elmenteita Serena Camp was also certified for the Gold Level Eco-rating certification which is still valid.

What a gratifying year it is turning out to be for Serena Hotels as it has not been even a month since Serena Hotels received the Africa’s Leading Green Hotel 2016 recognizing Nairobi Serena Hotel at the World Travel Awards 2016
that we now announce the above mentioned Accolades in the Ecotourism Arena.


Ecotourism, as with sustainable development and business practices is dynamic and must respond to the changing environmental, socio and economic trends. Serena Hotels believes that irresponsible tourism must be consigned to the past as we understand that the discerning traveler of today is committed to ensuring that the hotels they stay at contribute in a sustainable and sensitive manner towards the eco-system, culture and national heritage of the destination. Mr. Mahmud Jan Mohamed, Managing Director of Serena Hotels mentioned that, “at Serena Hotels, Ecotourism and Corporate Social Responsibility means corporate culture, a culture which holds the Company’s responsibility not only for making profit, but also for the conditions under which profits are made. Finding a balance between financial success, social responsibility and protecting the environment is a fundamental approach that lies at the heart of Serena Hotels corporate culture and is reflected in our corporate values”.


The Ecotourism Kenya certification is awarded through an annual assessment exercise which rates the facilities compliance to ecotourism principles and best practices. The monitoring is carried out annually to ensure continued
improvement and in view of the above mentioned achievement, Serena Hotels Management would like to thank each member of the Serena Team for the support and exemplary dedication on the ecotourism and sustainable business practices front which has enabled the Company to continue to receive recognition in the form of awards and accolades for over a decade.

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