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Ngorongoro Serena Safari Lodge bags coveted World Travel Awards

Ngorongoro Serena Safari Lodge bags coveted World Travel Awards

For the third year running, Ngorongoro Serena Safari Lodge has been honored with an esteemed award for Tanzania’s Leading Safari Lodge during the 18th World Travel Awards Ceremony.

Ngorongoro Serena Safari Lodge is this year’s winner of the prestigious World Travel Award- 2011 as Tanzanaia’s Leading Safari Lodge. The announcement was made on 16th September 2011 in Sharm El- Sheikh, Egypt during the 18th Annual World Travel Awards. At an impressive ceremony held atSoho Square, Ngorongoro Serena Safari Lodge emerged a winner for the third year running since 2009, having scooped similar awards in 2005 and 2006 respectively.

The World Travel Award serves to acknowledge, reward and celebrate excellence across all sectors of the global travel, tourism and hospitality industry with 180,000 industry professionals from around the world who all participate in the voting process.

Located within the Ngorongoro Conservation Area (NCA), Ngorongoro Serena Safari Lodge has been in business since 1996, under the management of Serena Hotels. The area covers 8292 square kilometers running from the Serengeti national Park to the north up to KaratuTownship to the south. The NCA is designated as a multiple land use area where both conservation of natural resources and controlled human development are integrated.

To remain in line with the conservation of natural resources therefore, the construction process of Ngorongoro Serena Safari Lodge ensured that no trees were cut down. Instead, pathways were roped off to keep workers out of the bush, and fines were levied against anyone ‘trespassing’ beyond the ropes. The dimensions and location of the dining/lounge area were even altered to accommodate a particularly beautiful, old fig tree. Today it continues to keep up with the local traditions and culture while providing high standards of facilities and service and the true Tanzanian hospitality.


The main geological attractions include the Ngorongoro Crater, the world’s biggest intact caldera with an area of 304 square kilometers and 610 meters depth. Other geological features of particular interest are the Empakai Crater, OldoinyoLengai Mountain, among others.The population of wildlife in their thousands, Maasai Pastoralists, Tagoga Agro-pastoralists and the Hadzabe hunter-gatherers communities with their rich cultural resources make NCA the place to visit. Indeed the NCA receives large numbers of visitors every year and naturally, the Ngorongoro Serena Safari Lodge hosts the majority of these visitors.

Also to note is the Maasai community that is settled around the lodge. Historically, it’s believed that the Maasai moved into the Serengeti and Ngorongoro areas in the 17th Century after traveling hundreds of miles from the northern tip of Africa. The Maasai are truly unique as they have firmly held onto their social structure while others had no qualms about discarding theirs. “…We at Ngorongoro Serena Safari Lodge have recognized the Maasais as truly special people and have supported them in various ways including supporting their education…” said the lodge manager Mr. Dismas Simba on a telephone interview. “We funded the construction of one of the few schools in this area known as the Oloirobi Primary School, and we have also  provided direct employment for casual labor and provided a ready market for their local produce” he said.Recently the local Maasai women’s group started an open market at the lodge where they sell their artistic hand crafted items. The proceeds from the sale of these works of art go a long way in improving their lives, having been initiated by lodge as part of its outreach to the society.

Today, Ngorogoro Serena Safari Lodge can proudly say that its journey towards excellence is that which is not about to end soon. “We shall continue working even harder towards providing quality service to our clients, because it is because of them that we are today a world class Safari Lodge”!concluded Mr. Simba.

Notes to Editor:

  • Serena Hotel’s portfolio currently comprises a collection of 23 luxury hotels, resorts and safari lodges in some of the most exquisite locations in Kenya, Tanzania, Zanzibar, Mozambique, Uganda and Rwanda.
  • Serena also owns and manages properties in Afghanistan, Pakistan and Tajikistan.
  • TPS Serena Hotels is an affiliate company of the Aga Khan Fund for Economic Development (AKFED).  AKFED promotes tourism by building, rehabilitating and managing hotels and lodges that contribute to economic growth in an environmentally and culturally sensitive manner.


For more information call:

Victoria Nyamunga | Serena Hotels

4th Floor, Williamson House, 4th Ngong Avenue, P.O. Box 48690 GPO, 00100 - Nairobi, Kenya, East Africa

Tel: +254 20 284 2238  Fax: +254 20 271 8103 Mobile: +254 734 699 868

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