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Serena Christmas Initiative 2014: Light up a Life, not a Tree

Serena Christmas Initiative 2014: Light up a Life, not a Tree
It’s Christmas again, and a time that the Serena traveler, business supporters, staff and management come together to reach out to the less fortunate children in society. Serena Hotels in 2013 launched a special Christmas Initiative, “Light Up a Life, Not a Tree” at all Serena properties that saw 1,538 children with special needs from various schools and children homes receive a gift on Christmas day.
The idea is to do away with the commercial tree and public area decorations and dedicate the decoration costs to make a less fortunate child’s dream come true for Christmas. Serena Hotels’ members of staff are involved in the planning process and at various stages engage children in support institutions to get a view of the gifts that would make their Christmas tide glow.
For more information and pictures, visit the Serena Hotels Blog.
  • Serena Christmas Initiative 2014: Light up a Life, not a Tree

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