Responsibility for the community in which we existWe host a number of eco-programmes, all of which are designed to support and sustain the natural and human community of which we are a part. Such programmes vary according to need, but presently they are as follows:
- We offer subsidized medical care to the local community - particularly in relation to maternal care and child-immunization; also in relation to HIV/AIDS sensitization.
- We run a sea turtle protection programme, which we invite our guests to join.
- We run our own Butterfly Centre, which breeds local indigenous butterflies as well as offering insights into the life-cycle of a butterfly.
- We operate an out-reach programme to the orphanages and hospitals of the area which allows for visits from our staff, the provision of funds, the hosting of seasonal events and the provision of clothing and foodstuffs.
- We run our own tree and shrub nursery and supply plants to the local community.
- Our spa has been built to precise eco-specifications using abundantly natural materials, and using uniquely local artistic talents. Many of our treatments are made from locally sourced ingredients, culled from the beach and forest. Our retail range includes handmade candles, incense, beadwork and gift items, which are made in cooperation with local community groups.
- We create both temporary and permanent jobs for the local community. We also offer training and work-exposure programmes for school leavers.
- We encourage interface between our guests and the local villages - hosting tours and promoting the sale of handicraft items.
- We showcase cultural dance, costume, singing and cultural craft as part of our corporate undertaking to support and sustain the cultural heritage of our nation.
- We work with a number of local schools, both by providing educational materials and by hosting environmental training sessions for the pupils.
In terms of its own ecological ‘foot' print, the hotel abides by a code of responsible practice in relation to: energy conservation (inverter systems have recently been installed so as to reduce the hotel's use of diesel-fuelled generators), waste recycling (glass, plastics, ‘wet waste' and the distribution of food-waste to local pig-farmers), sewage disposal, air emissions, non-CFC use, pesticide-use, noise reduction and visual pollution. Wherever possible, local produce is featured on the menus.
In order to promote the overall health of their workforce, Serena has also established the Employee Wellness Programme, which aims to address the holistic health needs of not only Serena's staff, but also of the communities that surround their camps and lodges. In essence, the programme is devoted to reducing the incidence of accident and illness in the workplace, promoting healthy lifestyles, maximizing potential and promoting optimum quality of life.