ECO TOURISM AT KABUL SERENA HOTEL
Corporate Social Responsibility
The Serena CSR Programme is inspired by and derived from His Highness, The Aga Khan's, vision of a holistic corporate and social development structure wherein all organizations appreciate the need to play an essential role in the provision of social services for the community as a whole.
A distillation of this vision, the Serena CSR Programme, which goes under the acronym SEED, (Serena Environmental and Educational Development Programme), provides the structure for Serena's response to all aspects of cultural preservation, environmental protection, promotion of good governance, and the well-being of society as a whole.
The programme takes as its premise the concept that any business must synergize its corporate and commercial needs with those of the social community that surrounds and supports it. Practically translated, the programme ensures that the group encourages open and transparent business practices based on ethical values, that it demonstrates respect and care for its employees, and that it ensures the well-being and sustainability of the communities and environment that surround its various properties.
The hotel is a member of the Aga Khan Development Network (AKDN), which is the largest not-for-profit organization in Afghanistan. AKDN has also been responsible for the restoration of the Bagh-e-Babar gardens and launched the award winning Roshan, Afghanistan's leading telecommunications provider. Of note is the fact that over 93% of Roshan staff is Afghan nationals with an average age of 23; 20% of whom are women.