The common operating philosophy at all Serena properties is attention to even the smallest details, exceptionally personal service and a continuous effort to meet and even foretell customer requirements. In addition, each property celebrates and reflects its area’s artistic idioms and cultural expressions with a view to giving clients a unique experience in every Serena. These values are central to Serena’s ethos and are the key elements that contribute to the strength and uniqueness of the brand.
We pride ourselves on the calibre of our service; but then we're very fortunate in our staff. We employ only the best; and not only do we ensure that they benefit from extensive training, health and community support, but we also believe in encouraging their full participation in both our present and our future.
We believe our guests deserve the best - and this extends from the vibrancy of our cuisine to our choice of wines. We also believe in delivering optimum style of surroundings, uncompromising standards of comfort, extensive global connectivity and efficient business support. All properties in Asia and Africa are styled so as to complement the landscape, nurture the environment and celebrate the rich tapestry of local culture.
Treasuring Our Heritage
Tourism is about people, and we believe in introducing our visitors to the real character of their hosts. Our holiday destinations in East Africa and South Asia offer unusually complex and colourful ethnic tapestries, featuring a charismatic mix of peoples ranging from the scarlet-cloaked Maasai to the vibrant Baluch people of southeast Pakistan. This heritage is, however, fragile; and in order that it may be both preserved and nurtured for the future, we believe that the benefits of tourism must be shared with the local community.
Ownership of the Serena Brand
Serena Tourism Promotion Services SA (STPS SA), a Swiss entity is wholly owned (100%) by the Aga Khan Fund for Economic Development SA (AKFED SA). STPS SA owns the brand Serena and is a hotel management company, and manages hotels under the Serena Brand in East Africa (Kenya, Tanzania, Zanzibar, Rwanda, Congo DRC and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan)