The Serena Philosophy
About Us
Our collection of 33 unique hotels, resorts, safari lodges, tented camps, palaces, and forts stretches across East Africa, Mozambique, and South and Central Asia. Purposefully designed and prominently located, Serena Hotels are for those seeking a deeper connection to people, culture, and place.
The common operating philosophy at all Serena properties is attention to even the smallest details, exceptionally personal service and a continuous effort to meet and even foretell customer requirements. In addition, each property celebrates and reflects its area’s artistic idioms and cultural expressions with a view to giving clients a unique experience in every Serena. These values are central to Serena’s ethos and are the key elements that contribute to the strength and uniqueness of the brand.
Serena Care
We pride ourselves on the calibre of our service; but then we're very fortunate in our staff. We employ only the best; and not only do we ensure that they benefit from extensive training, health and community support, but we also believe in encouraging their full participation in both our present and our future.
Serena Quality
We believe our guests deserve the best - and this extends from the vibrancy of our cuisine to our choice of wines. We also believe in delivering optimum style of surroundings, uncompromising standards of comfort, extensive global connectivity and efficient business support. All properties in Asia and Africa are styled so as to complement the landscape, nurture the environment and celebrate the rich tapestry of local culture.
Treasuring Our Heritage
Tourism is about people, and we believe in introducing our visitors to the real character of their hosts. Our holiday destinations in East Africa and South Asia offer unusually complex and colourful ethnic tapestries, featuring a charismatic mix of peoples ranging from the scarlet-cloaked Maasai to the vibrant Baluch people of southeast Pakistan. This heritage is, however, fragile; and in order that it may be both preserved and nurtured for the future, we believe that the benefits of tourism must be shared with the local community.
Ownership of the Serena Brand
The Aga Khan Fund for Economic Development SA (AKFED SA), a Swiss entity, owns the brand Serena which is a hotel management company, and manages hotels under the Serena Brand in East Africa (Kenya, Tanzania, Zanzibar, Rwanda, Congo DRC and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan).
"Our Mission is to create outstanding facilities faithfully reflecting ethnic designs that offer the highest standards of product and service and to provide Management and staff with an environment that enables them to deliver operating standards beyond the level of our guests’ expectations, resulting in satisfactory returns to our stakeholders."
We are committed to the development of those projects that accord optimum regard to environmental concerns in terms of design, planning, construction and operation.
We are sensitive towards monitoring the interests of the local population; particularly with regard to the safeguarding of their traditions, culture and future development.
We practise a responsible attitude towards energy conservation in terms of the reduction and recycling of waste; the control of sewage disposal, air-emissions and pollutants; the reduction in use of such unfriendly products as CFSs, pesticides and other toxic substances; and the reduction of noise and visual pollution.
Serena is sensitive to the conservation of environmentally protected or threatened areas, species and scenic aesthetics. We shall also aim to achieve the enhancement of the landscape, wherever possible, by means of indigenous plant material reinforcement.
We always endeavor to conserve rather than exploit nature.
Please use the links below to download our Board announcements.
Please note that you need Adobe Acrobat to read the documents that can be downloaded here.
Board Announcements:
- TPSEAP Profit Warning Financial Year Ending 31st December 2025. Click Here
- TPS Eastern Africa PLC Approach to Sustainability Risks. Click Here
- TPSEAP Unaudited Half Year Results 2025. Click Here
- TPSEAP 2024 Annual Report. Click Here
- TPSEAP 2024 Financial Results - Click Here
- Notice of delay in publishing Financial Statements for year ended 31st December 2024. Click here for more details.
- Resignation of Audrey Malgnan as Non-Executive Director and Appointment of Jean Guyonnet-Duperat as Non-Executive Director. Click here for more details.
- TPS Eastern Africa PLC’s Information Technology and Security Policy Framework Statement. Click here for more details.
- Employees Code of Conduct & Ethics. Click Here for more details.
- Revised NRC Terms of Reference. Click Here for more details.
- Environmental Mission Statement. Click here
- BAC Revised Terms of Reference. Click here for more details
- Appointment of Mr. Mohamed Bagha as the TPSEA PLC Executive Group Finance Director. Click Here for more details.
- TPSEAP 2023 Financial Results. Click here
- Appointment of Mr. Donald Mhaiki as a TPSEAP Non-Executive Director. Click here for more details.
- TPS Eastern Africa PLC Half Year 2023 Unaudited Accounts. Click here for more details.
- Serena Hotels, Africa Managing Director/CEO - Click, Retirement & Appointment. for more details.
- Appointment of Mr. Aziz Boolani as a TPSEAP Non-Executive Director. Click here for more details.
- TPSEAP 2022 Annual Report. Click here
- Appointment of Mrs. Rachael Dumba as a TPSEAP Non- Executive Director, Click here for more details
- TPSEAP 2022 Financial Results. Click here
- TPSEAP 2022 Half-Year Results. Click here.
- TPSEAP AGM Resolutions and Poll Results - 30.06.22. For more details, Click here.
- TPSEAP 2021 Financial Results. Click here.
- Appointment of Mr. Alkarim Jiwa as a TPSEAP Director, Click here for more details.
- 2020 TPSEAP Half Year Results Click here.
- TPSEAP 2020 Profit Warning Click here.
- TPSEA Board Charter (Revised 2019), Click here for more details.
- Resignation of Mr. Jean-Louis Vinciguerra. Click here for more details
- Appointment and resignation of new Directors Click here.
- Resignation of Board member - Dr. Ramadhani K Dau. For more details, Click here.
- Whistle Blowing Policy, Click here for more details.
- TPSEA Board Charter, Click here for more details.
- Resignation of Board member - Mr. Jack Jacob Kisa. For more details, Click here.
- TPS Eastern Africa Limited Final Results 2017. For more details, Click here.
- TPS Eastern Africa Limited Half Year Results 2018. For more details, Click here.
Please use the links below to download our financial reports and other financial documents.
Please note that you need Adobe Acrobat to read the documents that can be downloaded here.
Global Credit Rating Report Click here to download the TPS - Eastern Africa Limited report.
Annual Reports:
- 2024 TPSEAP Annual Report
- 2023 TPSEAP Annual Report
- 2022 TPSEAP Annual Report
- 2021 TPSEAP Annual Report
- 2020 TPSEAP Annual Report
- 2019 TPSEAP Annual Report
- 2019_TPSEAP_Financial_Results.pdf
- TPSEAP_2019_Half-Year_Results.pdf
- 2018_TPSEAP_Annual_Report.pdf
- TPSEAP_Abridged_Financials_and_Notice_of_AGM.pdf
- TPSEAP_2018_Final_Results.pdf
- TPSEAP_2018_Half-year_Results.pdf
- 2017_TPSEA_Annual_Report.pdf
- TPSEAL 2016 Annual Report
- TPSEAL 2015 Annual Report
- TPSEAL 2014 Annual Report
- TPSEAL 2013 Annual Report
- TPSEAL 2012 Annual Report
- TPSEAL 2011 Annual Report
- TPSEAL 2010 Financial Results
- TPSEAL 2009 Financial results
- TPSEAL 2008 Financial Results
- TPSEA_AGM_Resolutions_Poll_Results.pdf
- High_Court_Order_-_Misc._Application_No._E680_of_2020.pdf
- 2019 TPSEAP Annual Report
- TPSEA_AGM_Questions__Answers_e34d1a.pdf
- 2019_TPSEAP_Signed_Financial_Statements.pdf
- TPSEAP_AGM_Minutes-_25.06.2019.pdf
- TPS_No_Objection__letter.pdf
- TPSEAP_Proxy_Form.pdf
- TPSEAP_Notice_of_AGM.PDF
- TPSEAP_Abridged_Financial_Statements.PDF