Prestige Club

Earn, Redeem, Experience

Discover a loyalty program designed for the global traveler. The Serena Prestige Club offers more than just points; it offers a passport to exclusive rates and privileges across our iconic collection in Africa and Asia. From the pulse of the city to the heart of the wild, every stay is an opportunity to be celebrated.

Choose Your Path to Privilege
We offer two distinct ways to engage with the loyalty program. Whether you seek long-term rewards or immediate benefits , there is a membership designed for you.

1. Serena Prestige Club Global, free to join, point-based.

Join today for free and begin earning points on every dollar spent. Your path from Classic to Gold to Platinum starts here.

2. Serena Prestige Club Plus – discount based, with premium benefits for an annual subscription of $95.

With Plus membership , enhance your experience with instant savings with premium discounts on dining, spa and laundry, all while you continue to earn and redeem points.

*TERMS & CONDITIONS

Join Us

Download the Mobile App

Through our Mobile App, manage your journey effortlessly. Track your points, access exclusive "Member-Only" flash offers and book your next stay directly to ensure you always earn the maximum rewards.

Upgrade to Prestige Club Plus

For an annual subscription of USD 95, enhance your Prestige Club experience with instant savings through exclusive discounts on dining, spa, and laundry, while you keep earning and redeeming points.

Join Us

Dine with Us

Maisha Spa Treatments

Laundry Services

Serena Prestige Club Plus Benefits

Discounts

Rooms Special Rate

Especially Carved rates for members

Restaurants

One Person

15%

Two Persons

50%

Three Persons

33%

Four Persons

25%

Five to Ten

20%

Eleven to Twenty

15%

Takeaway - (Bakery)

20%

Maisha SPA & Health Club

Membership

15%

Day Use

15%

Treatments

15%

Laundry

15%

Membership Tiers

Each tier unlocks new levels of privilege and recognition.
Join now and begin your journey from Classic to Gold to Platinum.

Classic

Qualification Criteria

Entry tier; begins upon enrolment

Retention Criteria (Annual)

Not Applicable

Benefits Classic/Classic Plus

Member Special Rate
Earn bonus or double points for periodic promotions
Priority waitlist

Gold

Qualification Criteria

Earning of 4,000 Prestige Points per year

Retention Criteria (Annual)

Earning of 2,000 Points in a year

Benefits Gold/Gold Plus

Upgrade spend 1 (Net of Taxes)
Member special rate
Earn bonus or double points for periodic promotions
Priority waitlist
Late Check-out*
Early Check-in*
Access to Executive Lounge**
Tropical Fruit basket

Platinum

Qualification Criteria

Earning of 8,000 Prestige Points per year

Retention Criteria (Annual)

Earning of 4,000 Points in a year

Benefits Platinum/Platinum Plus

Upgrade spend 1 (Net of Taxes)
Member special rate
Earn bonus or double points for periodic promotions
Priority waitlist
Late Check-out*
Early Check-in*
Access to Executive Lounge**
Tropical Fruit basket
Room upgrades to the higher room category ***

* Subject to Availability
** Where available
*** Upto Junior Suite and Subject to availability
1. If a member is not able to meet the spending limit, net of taxes, during the following year, the same tier benefits will continue for that year only.

Earning Prestige Points

We recognize your loyalty across every touchpoint of the Serena experience.

While you earn turn every spend into a future escape. Earn 1 Point for every $1 (excluding taxes) spent on:

Rooms
Dining at our Signature Restaurants
Maisha Spa & Health Club Rituals
Lifestyle Services (Laundry)

Redeeming Prestige Points

We recognize your loyalty across every touchpoint of the Serena experience.

Where You Redeem Your points are your currency. Redeem them for Unforgettable Experiences including room nights, fine dining and spa therapies.

Value: 1 Point - $0.05
Bonus Prestige Points maybe offered during special promotions.

FAQs Serena Prestige Club

Serena Hotels is renowned for its unique blend of hospitality, cultural heritage, and sustainable tourism. With properties across some of the most captivating destinations in Asia and Africa, each Serena Hotel offers an immersive experience that reflects the local culture, architecture, and traditions.

Serena Hotels operates in 8 countries, including Pakistan, Afghanistan, Tajikistan, Tanzania, Kenya, Rwanda, Uganda, and Mozambique.

There are 33 Serena Hotels, resorts, lodges, forts, and palaces, each offering distinctive experiences and services.

You can make a reservation directly through our website, by contacting the hotel via phone or email, or through travel booking platforms. For the best rates and exclusive offers, we recommend booking directly through our official website.

The Serena Prestige Club is our loyalty program designed to reward frequent guests with exclusive benefits. Members can earn and redeem points on stays, dining, spa services, and more. Our newly launched mobile app makes it easier to manage your membership and enjoy seamless access to your benefits.

Yes, Serena Hotels is committed to inclusion and accessibility. Many of our properties offer wheelchair-accessible rooms, ramps, and other amenities to ensure comfort for guests with disabilities. We’ve also partnered with ConnectHear to improve accessibility for deaf guests at selected hotels in Pakistan.

Absolutely. Sustainability is at the core of our operations. We follow eco-conscious practices such as energy efficiency, waste reduction, water conservation, and community empowerment, and are continuously enhancing our environmental, social, and governance (ESG) standards.

Yes, Serena Hotels offer beautiful venues for weddings, corporate events, and social gatherings. From lush gardens and banquet halls to heritage forts and mountain resorts, we provide customizable settings with full event planning support.

Yes, our hotels cater to families and offer amenities such as family rooms, kid-friendly menus, babysitting services (at select locations), and seasonal activities for children.

Serena Hotels are known for their diverse culinary offerings, featuring local, regional, and international cuisines. Our restaurants emphasize fresh ingredients, sustainable sourcing, and authentic flavors tailored to each destination.

Each hotel’s contact details are available on our official website under the "Destinations" section. You can reach out via email or phone for bookings, inquiries, or special requests.

Yes, airport transfers can be arranged upon request at most Serena properties. Please contact the hotel directly to confirm availability and rates.

Yes, complimentary high-speed Wi-Fi is available across all guest rooms and public areas of Serena Hotels.

We regret that pets are not allowed at Serena Hotels, with the exception of service animals for guests with disabilities.

Nairobi Serena Hotel
Serena Beach Resort & Spa
Sweetwaters Serena Camp
Lake Elmenteita Serena Camp
Mara Serena Safari Lodge
Amboseli Serena Safari Lodge
Kilaguni Serena Safari Lodge

Dar es Salaam Serena Hotel
Zanzibar Serena Hotel
Arusha Serena Hotel
Mbuzi Mawe Serena Camp
Kirawira Serena Camp
Ngorongoro Serena Safari Lodge
Serengeti Serena Safari Lodge
Lake Manyara Serena Safari Lodge
Serena Mivumo River Lodge

Kampala Serena Hotel
Lake Victoria Serena Golf Resort & Spa

Kigali Serena Hotel
Lake Kivu Serena Hotel

Polana Serena Hotel

Goma Serena Hotel

The common operating philosophy at all Serena properties is attention to even the smallest details, exceptionally personal service and a continuous effort to meet and even foretell customer requirements. In addition, each property celebrates and reflects its area’s artistic idioms and cultural expressions with a view to giving clients a unique experience in every Serena. These values are central to Serena’s ethos and are the key elements that contribute to the strength and uniqueness of the brand.

Serena Care

We pride ourselves on the calibre of our service; but then we're very fortunate in our staff. We employ only the best; and not only do we ensure that they benefit from extensive training, health and community support, but we also believe in encouraging their full participation in both our present and our future.

Serena Quality

We believe our guests deserve the best - and this extends from the vibrancy of our cuisine to our choice of wines. We also believe in delivering optimum style of surroundings, uncompromising standards of comfort, extensive global connectivity and efficient business support. All properties in Asia and Africa are styled so as to complement the landscape, nurture the environment and celebrate the rich tapestry of local culture.

Treasuring Our Heritage

Tourism is about people, and we believe in introducing our visitors to the real character of their hosts. Our holiday destinations in East Africa and South Asia offer unusually complex and colourful ethnic tapestries, featuring a charismatic mix of peoples ranging from the scarlet-cloaked Maasai to the vibrant Baluch people of southeast Pakistan. This heritage is, however, fragile; and in order that it may be both preserved and nurtured for the future, we believe that the benefits of tourism must be shared with the local community.

Ownership of the Serena Brand

The Aga Khan Fund for Economic Development SA (AKFED SA), a Swiss entity, owns the brand Serena which is a hotel management company, and manages hotels under the Serena Brand in East Africa (Kenya, Tanzania, Zanzibar, Rwanda, Congo DRC and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan).

"Our Mission is to create outstanding facilities faithfully reflecting ethnic designs that offer the highest standards of product and service and to provide Management and staff with an environment that enables them to deliver operating standards beyond the level of our guests’ expectations, resulting in satisfactory returns to our stakeholders."

We are committed to the development of those projects that accord optimum regard to environmental concerns in terms of design, planning, construction and operation.

We are sensitive towards monitoring the interests of the local population; particularly with regard to the safeguarding of their traditions, culture and future development.

We practise a responsible attitude towards energy conservation in terms of the reduction and recycling of waste; the control of sewage disposal, air-emissions and pollutants; the reduction in use of such unfriendly products as CFSs, pesticides and other toxic substances; and the reduction of noise and visual pollution.

Serena is sensitive to the conservation of environmentally protected or threatened areas, species and scenic aesthetics. We shall also aim to achieve the enhancement of the landscape, wherever possible, by means of indigenous plant material reinforcement.

We always endeavor to conserve rather than exploit nature.

Please use the links below to download our Board announcements.

Please note that you need Adobe Acrobat to read the documents that can be downloaded here.

Board Announcements:

TPSEAP Profit Warning Financial Year Ending 31st December 2025. Click Here
TPS Eastern Africa PLC Approach to Sustainability Risks. Click Here
TPSEAP Unaudited Half Year Results 2025. Click Here
TPSEAP 2024 Annual Report. Click Here
TPSEAP 2024 Financial Results - Click Here
Notice of delay in publishing Financial Statements for year ended 31st December 2024. Click here for more details.
Resignation of Audrey Malgnan as Non-Executive Director and Appointment of Jean Guyonnet-Duperat as Non-Executive Director. Click here for more details.
TPS Eastern Africa PLC’s Information Technology and Security Policy Framework Statement. Click here for more details.
Employees Code of Conduct & Ethics. Click Here for more details.
Revised NRC Terms of Reference. Click Here for more details.
Environmental Mission Statement. Click here
BAC Revised Terms of Reference. Click here for more details
Appointment of Mr. Mohamed Bagha as the TPSEA PLC Executive Group Finance Director. Click Here for more details.
TPSEAP 2023 Financial Results. Click here
Appointment of Mr. Donald Mhaiki as a TPSEAP Non-Executive Director. Click here for more details.
TPS Eastern Africa PLC Half Year 2023 Unaudited Accounts. Click here for more details.
Serena Hotels, Africa Managing Director/CEO - Click, Retirement & Appointment. for more details.
Appointment of Mr. Aziz Boolani as a TPSEAP Non-Executive Director. Click here for more details.
TPSEAP 2022 Annual Report. Click here
Appointment of Mrs. Rachael Dumba as a TPSEAP Non- Executive Director, Click here for more details
TPSEAP 2022 Financial Results. Click here
TPSEAP 2022 Half-Year Results. Click here.
TPSEAP AGM Resolutions and Poll Results - 30.06.22. For more details, Click here.
TPSEAP 2021 Financial Results. Click here.
Appointment of Mr. Alkarim Jiwa as a TPSEAP Director, Click here for more details.
2020 TPSEAP Half Year Results Click here.
TPSEAP 2020 Profit Warning Click here.
TPSEA Board Charter (Revised 2019), Click here for more details.
Resignation of Mr. Jean-Louis Vinciguerra. Click here for more details
Appointment and resignation of new Directors Click here.
Resignation of Board member - Dr. Ramadhani K Dau. For more details, Click here.
Whistle Blowing Policy, Click here for more details.
TPSEA Board Charter, Click here for more details.
Resignation of Board member - Mr. Jack Jacob Kisa. For more details, Click here.
TPS Eastern Africa Limited Final Results 2017. For more details, Click here.
TPS Eastern Africa Limited Half Year Results 2018. For more details, Click here.