"Our Mission is to create outstanding facilities faithfully reflecting ethnic designs that offer the highest standards of product and service and to provide Management and staff with an environment that enables them to deliver operating standards beyond the level of our guests’ expectations, resulting in satisfactory returns to our stakeholders."
We are committed to the development of those projects that accord optimum regard to environmental concerns in terms of design, planning, construction and operation.
We are sensitive towards monitoring the interests of the local population; particularly with regard to the safeguarding of their traditions, culture and future development.
We practise a responsible attitude towards energy conservation in terms of the reduction and recycling of waste; the control of sewage disposal, air-emissions and pollutants; the reduction in use of such unfriendly products as CFSs, pesticides and other toxic substances; and the reduction of noise and visual pollution.
Serena is sensitive to the conservation of environmentally protected or threatened areas, species and scenic aesthetics. We shall also aim to achieve the enhancement of the landscape, wherever possible, by means of indigenous plant material reinforcement.
We always endeavor to conserve rather than exploit nature.