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August 2026

Serena Hotels Appoints U.S.A Market Representative

New Jersey, – Serena Hotels Africa, the premier collection of award-winning safari lodges, city hotels and beach resorts across East and Southern Africa, is proud to announce the appointment of a USA Sales and Marketing Representative. Ms. Adele Black, of Affluent Hospitality Group, will lead hospitality sales, marketing and lead generation for Serena Hotels in the USA market. 

Adele has a BA degree as a former educator with 20 + years in the hospitality industry. Having evolved from a travel agent to hotel sales and culminating to a Hotel Director of Sales, before venturing into her own hospitality sales representation company.   She is known, recognized and highly respected by various travel companies, agency consortia groups and the top 100 revenue producing travel agencies in North America. 

A member of USTOA, ASTA, International, National, Regional and Local Travel Trade organizations, Adele has long established trusted relationships with an extensive network of leisure and corporate travel agents throughout the USA; particularly focusing on the greater Northeast USA, New York, New Jersey, Pennsylvania, Massachusetts, Rhode Island and Connecticut, Delaware, Maryland, Washington DC, Virginia and West Virginia.

From the cosmopolitan charm of Nairobi Serena Hotel to the untamed wilderness of the Serengeti, Serena Hotels invites Russian travellers to discover a portfolio that blends heritage, culture and discovery.

Ms Adele shared “I am driven by a deep passion for Africa, and I look forward to helping position Serena Hotel’s African destinations among the world's most sought-after travel experiences. My Goal is to Showcase Serena Hotels as a gateway to magical, bespoke experiences for the American Traveler.’’

Mr. Ashish Sharma, CEO of Serena Hotels Africa, celebrated this key appointment by saying

“We are commitment to strengthening our international market access. The United States is an important source market for Serena Hotels, and this appointment reflects our commitment to connecting more American travelers with the unforgettable experiences that await in East Africa. With Adelle representing Serena Hotels, Resorts, Lodges, and Camps, we are confident her efforts will strengthen Serena Hotels' presence in the U.S. market and inspire more travelers to discover our remarkable destinations.”

The collaboration will focus on educating the American Marker on Serena Hotel’s bespoke safaris, wellness and self-care with Maisha Spa, and destination weddings. These unique itineraries will raise Serena Hotels’ brand profile for cultural richness and premium hospitality in the eye of the American traveler.

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